Reliable marketing communication
Marketing communication standards +
Marketing materials prepared by the Bank are compliant with the laws and regulations applicable to this area, including the Canon of Best Financial Market Practices and guidelines of the guidelines laid down by the Financial Supervision Commission. Bank tracks the recommendations formulated by the Financial Supervision Commission and adapts its advertising message to those recommendations on an ongoing basis. The employees of Bank Millennium involved in the advertising work are formally obligated to observe the provisions of the Code of Ethics in Advertising defined by the Advertising Council. The Bank has also adopted its internal regulations in this respect.
Clear advertising messages +
Any change or introduction of a document or marketing material for buyers of respective products is preceded by consultations inside the Bank, verification by the legal team, compliance, marketing communication and product, in order to provide clients with a clear and reliable, legally-required information about the products offered.
In accordance with the principles of advertising banking services, which were prepared by the Financial Supervision Commission Bank Millennium’s advertisements are not misleading and show the important features of the products and services and related benefits and costs.
They also depict their legal nature and provide information about the level of possible risk carried by the client. If the message focuses on a promotional offer, its conditions and term of its validity are specified. Clients also receive information where they can learn about the details of the promotion. [GRI 103-2] [GRI 103-3]
In 2016, there were no cases of non-compliance of Bank Millennium with regulations relating to marketing communications.
In 2016, there were no cases of non-compliance of Bank Millennium with regulations relating to marketing communications. [GRI 417-3] [GRI G4 FS15]